Shoppers are rushing to B&M after a rare Maltesers variety was spotted on shelves, sending chocoholics into a frenzy.
A Facebook user shared the find in the popular Snack Reviews group, posting: "New honeycomb Maltesers at B&M! These look unreal!"
Her post quickly racked up hundreds of likes and comments, with shoppers tagging their friends in excitement.
Unlike classic Maltesers, which have a malted centre, the honeycomb version features a sweeter, golden crunch wrapped in milk chocolate.
B&M is well-known for importing rare chocolate flavours, especially from Australia, that you don't usually find in UK supermarkets.
The honeycomb flavour has been available in select markets overseas, but this is one of the first times it has landed in UK stores.
B&M, malteasers,shoppers
In recent months, the bargain store has stocked Caramilk Twirls, Mint KitKats, and even limited-edition Mars Bars.
Many of these products are snapped up quickly by eager fans, with some even reselling them online for double the price.
Past editions have included Maltesers Gold, offering the classic malt centre encased in smooth white chocolate with a golden caramel twist.
B&M’s on its website can help you find the nearest branch.
Most read in Money
B&M has a range of other treats on offer to delight chocolate lovers.
Shoppers were thrilled to find the Aero Milkybar in stores last week—a rare fusion of Aero chocolate and Milkybar.
Meanwhile, foodies have even more reason to celebrate, as Tesco brings back Cadbury's Chocolate Orange Mini Eggs.
First launched two years ago, these festive treats—featuring orange-flavoured milk chocolate in a crisp sugar shell—have been a hit ever since.
B&M has also introduced a limited-edition Lotus Milkybar, blending the creamy taste of Milkybar with the crunch of Lotus biscuits.
While it’s unclear when this new treat first appeared, chocolate lovers are already scrambling to get their hands on it.
At present, no other major UK retailer carries Maltesers Gold, making B&M the top spot for fans.
How to save money on chocolate:
Buy in bulk - Multipacks work out cheaper than buying single bars.
Check discount store - B&M, Home Bargains, and Poundland often have imported or end-of-life stock at lower prices.
Use loyalty points - Supermarkets like Tesco and Sainsbury's offer discounts via Clubcard and Nectar.
Look at seasonal sales - After Christmas and Easter, chocolates are heavily reduced.