ASDA shoppers have claimed the "bargain of the year" as clothes from the retailer's George line scan for just 50p.
Bargain hunters have been raiding the supermarket's latest discounts, with one find in particular standing out.
In a post on the Bargain Lovers Facebook page one shopper shared a picture of the men's, zip up blue coat she'd found discounted from its original price of £24 to just 50p.
The price cut amounts to a staggering 98% off the original price.
Others were amazed by the find.
One commented: "Great bargain."
READ MORE IN RETAIL
Another said: "That's crazy". And a third added: "Thanks so much for sharing omg."
Many were shocked by the size of the prize cut with one having commented: "What next... are they going to pay shoppers to take the clothes!"
But, another confirmed that she had also found the coat discounted to 50p at a store in Preston.
Other reactions included: "Amazing think this is the bargain of the year", and "what a fantastic bargain - can't go wrong, well done you".
Most read in Money
The shopper wasn't the only one to find a bargain in the supermarket's clothing range with another commenting that she'd bought a jacket discounted from £42 to £10.
At 50p the men's jacket looks to be the cheapest of its kind on the market, with Mountain Warehouse selling a similar design for £25.49 and Fat Face for £79.
Its always worth researching prices across different retailers to make sure you're getting the best value for money.
Websites like PriceSpy and even a quick scroll on Google Shopping can help you make sure you’re getting the best bang for your buck.
And remember to factor in delivery costs and consider whether you really need the item - after all you're only making a saving if you would have bought it anyway.
Earlier this week Asda also brought back its sell-out garden lounge chair which retails for only £39.
Meanwhile Morrisons launched a new cocktail range perfect for the summer.
And, a Tesco worker shared her tips after spotting the perfect summer co-ord in store.
How to save at Asda
Shop the budget range
Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda's Just Essentials range.
She said: "Asda's budget range is easy to spot as it's bright yellow! Keep your eyes peeled for yellow and you'll find their Just Essentials range.
"It's great value and I've found it has a much wider selection of budget items compared to other supermarkets.
Sign up to Asda Rewards
The savvy-saver also presses on the importance of signing up to Asda's reward scheme.
She said: "Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.
"As an Asda Rewards member, you'll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.
"This will go straight into your cashpot, and once you've earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.
We've previously rounded up the best supermarket loyalty schemes - including the ones that will save you the most money.
Look out for booze deals
Eilish always suggests that shoppers looking to buy booze look out for bargain deals.
She said: "Asda often has an alcohol offer on: buy six bottles and save 25%.
"The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.
"Obviously, the more expensive the bottles you choose, the more you save."
Join Facebook groups
The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.
Eilish said: "I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.
"Every day, more than 250,000 deal hunters share their latest bargain finds and new releases.
"For example, recently a member shared a picture of Asda's new Barbie range spotted in store.
"Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p."
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
Plus, you can join our Facebook group to share your tips and stories