NO JOE-KE
Stacey Solomon and Joe Swash ‘risk reality show being AXED’ as they’re accused of breaking strict BBC rules
Joe's fans were left shocked after discovering his secret side hustle recently
STACEY Solomon and Joe Swash have ‘risked their reality show being axed’ after being accused of breaking strict BBC rules.
The star and husband Joe Swash, 43, have thrown open the doors to their home for the cameras, for a fly-on-the-wall look into their family life with their five kids.
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But the fan-favourite pair risk the wrath of Corporation bosses, by plugging their products while on the show.
In one scene, Stacey, 35, tells the cameras: “I'm going to be trying on my last summer collection. I have brand partnerships and design different things for those brands. Anything from homeware to clothing lines.”
And she also teased plans for her own perfume brand, telling viewers: “I've wanted to do this for so long now. Creating a perfume. I would love to sort of create scents from Pickle Cottage that really make me happy.”
Stacey has also namechecked her haircare brand and homeware range, and hubby Joe has cooking account and family coffee company.
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Another scene sees Stacey hosting an epic Halloween-themed party at Pickle Cottage, for her ASDA homeware collection, At Home With Stacey Solomon.
She said: “Everything that I create comes from here [home]... so it just felt right to do it here... I hope you love the collection.”
And then in another clip, ex EastEnders actor Joe is seen sitting outside of Swash and Jones Coffee Co, a company his sister set up in 2021..
But a source says: "Joe has no ownership or commercial interest in Swash & Jones, Coffee Co."
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Stacey manages to namecheck her haircare brand Rehab, and the fact that it’s soon to be stocked in department store Harrods.
She says: “I honestly had no idea what I was doing when I invested in Rehab. I just knew I wanted to be a part of that company because I loved the girls and I loved the products.”
Joe Swash shocks fans with secret side hustle in new reality show with Stacey Solomon
But this all breaks editorial rules to plug commercial deals on air, as they clearly state: “No on-air talent should promote products, goods, services or clothing they use on air.”
The rules go on to say that this includes anything they have “agreed, or been contracted, to promote or in which they have financial interest.”
A BBC spokesperson said: “Stacey & Joe is a reality series following the daily lives of the couple which includes their work. All commercial relationships featured are made clear to the audience and only included where editorially justified.”
Back in 2021, BBC chiefs were on the verge of sacking DIY legend Nick Knowles in a row over an advert for a cereal.
Stacey Solomon's career so far
Stacey Solomon has been a familiar face on viewers' screens for over a decade. Let's take a look back at her career.
The X Factor (2009): Stacey competed in series six of long-running ITV singing competition The X Factor. During her time in the show, she was mentored by Danni Minogue in the 'Girls' category. The star finished in third place, behind Joe McElderry and Olly Murs.
I'm A Celebrity Get Me Out Of Here (2010); In late 2010, Stacey headed to the infamous I'm A Celeb Aussie jungle. After 21 days, she triumphed to win the tenth series. It was through I'm A Celeb that she met future husband Joe Swash - who'd won two years earlier and was hosting the ITV2 spinoff.
Celebrity Juice (2011―2013, 2016―2019): The star appeared as a panellist on 21 episodes of the comedy panel game show hosted by Keith Lemon. Stacey was a regular in the 21st series, broadcast in 2019.
Loose Women (2016 - present): Stacey has been a permanent panel member of the daytime show since 2016. She previously made guest appearances in 2011 and 2012.
Sort Your Life Out (2022 -present): This BBC show sees Stacey, with the help of an expert team, transform participants' living spaces after removing clutter.
But after they made an 11th hour U-turn, Nick said: “I have always said that DIY SOS is more than just a presenting job for me, it’s part of me.
“It has my heart and working for the BBC for over 22 years is something I have never taken for granted.
“I will continue filming new episodes of DIY SOS over the coming months and will be back on your screens with the purple shirts next year.”
He landed himself in hot water with executives by playing a builder in a commercial for Shreddies.
The big money deal was at odds with Beeb rules, prompting a major dispute in which he was threatened with the axe if he did not pull out of the campaign.
His future on DIY SOS looked bleak once cereal makers Nestlé refused to scrap the ads — which were already being aired and had been paid for.
Read More on The Sun
But BBC chiefs spared him after The Sun last week focused on his situation and highlighted his popularity with viewers and his charity work.
Talks among the Beeb’s most senior executives, including Director of Television Charlotte Moore, resulted in an agreement to ensure he remained.
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